When Brightex entered the Pakistan market with HTC brand mobile phones in 2010, people had not heard of HTC and had never used smart phones. In short two years, HTC was established in Pakistan as the leader in smart phones.

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Brightex setup its own dedicated HTC branded retail shops in Lahore, Karachi and in Islamabad and was working extensively with Mobilink, Telenor and Ufone to build HTC's brand in the region.